Pepsi 2010 Print and Outdoors
Pepsi's new tagline for 2010 is "Youngistaan Ka Wow"
(The Wow of Youngistaan, the proverbial land of the young).
The use of a bright palette bright colors and big, bold
tyography for Pepsi is unprecedented in India. The same
language has been carried forward to other applications
including a simple yet innovative and interactive lookbook.
Exev. Creative Director: Soumitra Karnik
Creative Director: Sumati Singh
Client: Pepsico India