Logo design for designer shoes

Pau Wow is the shoe label by designer Pia Pauro. Designed to be elegant party wear with the sensibility of Boho chic, her shoes carry her  personality prominently.  The logo accentuates the whimsical nature of the brand by using type that is intertwined with a shoe that characterizes the boldness of the entire line on offer.

Rock A Bella Branding

Rock A Bella launched in November 2010 in New Delhi. A boutique promoting bohemian chic fashion so the branding had to be feminine yet quirky- from the logo to the shopping bags to the bill book.

Rock A Bella launches

Rock A Bella, a new fashion boutique, catering to the fashionable ‘young’ women of New Delhi, opened up recently. Through Green Goose studio, I did the branding and all further applications. The store reflects the vision of its owner who has a taste for the vintage and the bohemian- chic with a bit of edge and mildly whimsical at the same time. The entire branding exercise included package design, indulgent illustrations and quirky combinations to bring the whole thing alive.

Collateral includes the usual suspects- business cards, letterheads, envelopes, folders, stickers, cd labels, cd covers, shopping bags, garment bags, hang tags, labels, coasters, bill-books, etc. Watch this space for update on more pictures and other related stuff.

Jeevashram Calendar 2010- available for 2011!

Calendar designed as a promotion for a non-profit animal shelter, Jeevashram, in Delhi, India. For faster and cheaper production, the calendar is designed to be printed digitally on A3/tabloid size sheets back to back, stacked, folded and stapled in the center with a hole punched through all the sheets.

A lot of animal pictures were taken and I will be doing a round of special editions for 2011 as well- so order one today. You can order even for middle of the year e.g. July 2011 to June 2012, if you like!  All proceeds to go to the shelter. Check out Jeevashram here.

All photography by Amrita J. Singh

Pepsi Look 2010

Pepsi India’s new tag line for 2010 is “Youngistaan Ka Wow” (The Wow of ‘Youngistaan’, the proverbial land of the young). For their visual language, I introduced a palette of young, bright colors with big and bold typography, unprecedented for Pepsi (and most companies) in India. The new look ties in with the North American campaign by Pepsi with its own distinct local flavor.

The same language has been carried into all applications including a simple yet innovative and interactive lookbook designed to outline the new brand guidelines for 2010. Applications range from posters to websites to massive billboards to special edition products like bowling pins. There were celebrity and product photo-shoots combined with continuous interaction with clients, studio personnel, vendors, printers etc. The look continues to find expression in other campaigns and heralds a new era for Pepsi in India.

Campaign executed in JWT Delhi under creative supervision of Sumati Singh and Soumitra Karnik.

Poster postcards

Self promotional postcards cut out of a poster talking about my ideas on branding. The poster cuts up into nine ready-to-mail postcards, each carrying a unique message about branding and corresponds to a related message on the other side (the face of the postcard). The illustration style is very unique and something that I had developed for AT&T while I was working at Interbrand- detailed yet minimal.

Printed with silk-screen and very limited pieces available on request.

Website design

The design for these websites took cues from the logos of the respective companies and integrated the idea of the businesses to make for a friendlier interactive space. I designed all the websites and decided on how users would interact with the website. I also developed and maintained the RS Automotive website and other personal websites, including www.anuranjan.com.

Client websites:

(at Fisheye Design)
www.nestorpharma.com/

(at Stark Design NY)
www.towerelevator-usa.com/
www.phoenixassetmgmt.com/

(independent)
www.rsautomotive.com/

Golden Halal identity and packaging

Logo and packaging design for a new line of packaged meat products by market veterans Golden Platter aiming at a specific ethnic community. There were important considerations taken into account about what icons and  colors would be acceptable and to not offend any cultural sensibilities with the design. Completed in March 2008 at Stark Design NY.

Museumoto Motorcycle Museum branding

Museumoto is a museum for motorcycles and motorcycle culture. A comprehensive identity system and a brand book were devised for this museum. In the logo, the more traditional spokes exist in a modern rendition that evokes nostalgia while looking towards the future- everything about the logo highlights movement.

There is attention to every little detail- the brandbook is the size of an average motorcycle owner’s manual; the application of the logo and visual language throughout the museum; the colors to supplement the main identity; the merchandise; etc- everything has been well thought out and ready to go to press!

Before coming up with the final logo, obviously there had been a large scale exploration that began with the stereotypical classical imagery that the museum aims to move away from. The naming exercise was intense and finally it was derived from the shortened names for museum and motorcycles used rarely in common parlance- museu and moto respectively.

Madrid 2016 Olympics branding


The branding project was for the 2016 Olympics to be hypothetically held in the city of Madrid, Spain (unfortunately, Spain lost the bid). Special event icons and a unique three-in-one poster were part of the collateral developed for the event. The inspiration of the main logo came from the virility and strength associated with bullfighting (without glorifying the gory cruelty to the bulls) of Madrid with the cubism of a native of Madrid, Picasso. Being a true world sporting event, the logo had to show power, movement and glory. Hidden in the form, if you look closely, you can see an “M” buried in the bull! The different triangular planes in the logo allow a lot of versatility in how to use it in various applications- print, web or TV.

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