Wedding card


Wedding card with the theme based on a comic book. The layout, graphics and typography mimic a graphic novel- all inspired from the superhero-themed photoshoot of the bride and groom- which was in itself based on how the two met by traveling all across the world. Elements of landscape are taken from Singapore, the venue of the wedding. A custom banner and logo unit were also created to be used in the collateral and other design elements of the wedding.

Anjellic Delights

 

 

 

 

 

 

 

 
A logo for a pastry shop. A fat little dough devil holding the essential tool of any bakery- the whisk- is a playful touch. It refers to how sinful the baked goods are- as if the devil himself is making these to tempt people into submission. Customized type evoking icing-typography complements the dough-devil to give a friendly look to the entire logo.

Just in: new helmet design!

It’s a new year and that means it’s time for a new helmet. The first experiment with a polycarbonate helmet meant that I could only use water-based colors since thinner based paints could affect the integrity of the helmet. Used pearlized airbrush colors with brushes that gave that unique shimmering effect- seen best in the bright sun. Coated with a gloss urethane coat. The next project will be full airbrushing but without stencils-the feel of a freehand is too much to give up! The orange not only highlights my brand color but suitably matches my latest bike- a KTM!

Forest Essentials Repackaging

Forest Essentials makes premium Ayurvedic beauty products and it needed to reposition itself in a fast growing segment. The redesign concept was inspired by the exquisite tradition of  miniature art of India that was patronized by royal Mughal & Rajput families. Ingredients were illustrated individually by hand and were assigned specific colors that helped in shelf placement & product recognition. The direction was a big step away from the generic and kitschy pattern-based designs to a more focused and integrated approach. While I did the concept & design, the illustrations were done by the talented Manav Sachdev.

Welcome to 2012!

Everyone says that 2012 will see the end of the world. I feel that it will only be the end of everything old & stale and bring with it, a fresh new beginning as ushered in by the Chinese year of the Dragon. So, don’t worry yourself sick, a new dawn is here! Welcome to 2012, the best year ever!

Win! Rodeo 2.0 boots becomes Judges Pick in competition


The contender: Rodeo 2.0, a shoe created for an online contest becomes one of the 5 favorite picks. Not bad for a graphic designer, eh? See here

 

 

 

The Maids’ Company launches!

The Maids’ Company is a philanthropic firm with a not-for-profit business model- it provides professional housekeeping services while empowering and bringing dignity to domestic workers. It needed an identity and visual communication that spoke to a relatively younger professional audience but was direct and effective at the same time. I refined a rough draft of the logo and designed stationery, brochures, posters and a website.
See here: http://themaidscompany.com/

Book cover design

Book cover for a diet book by a well-known Indian author/dietitian. The book was about healthy eating with “everyday foods”. The aim was to use a distinctive style to make it stand out in any book shelf in a crowd of diet books.

 

 

 

Shoe concept

 

Shoes designed for Wrangler that takes inspiration from the classic sneaker style with a contemporary twist to it. Modern materials adorn the entire shoe- waterproof kevlar-reinforced fabric, anti-microbial interiors, unique collar system to transform the shoe between a mid-ankle and low-ankle- while upping the fashion quotient with its unique style.

Website of Nanda Das, Hyperrealist Artist

Nanda Das is a artist from Mumbai, India. He indulges in art that can be best described as “hyper real”.  He paints on canvas with the level of detail as in a photograph. Recently launched, the website is designed to give maximum focus to his paintings, as if hung in a gallery. Three column grid, full page previews and subscription to feeds are available. WordPress helped a lot which took care of SEO and easy updating of the information.
Please visit http://nandadas.in/ to experience Nanda’s art.

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