iTokri Poster

iTokri is a store based in Pune, India. It is starting its online operations and has conceptualized a space called “69”- where people from different walks of life get together, interact and form a unique social network. The poster is illustrated in an “Indian” style, taking elements from local “landmarks” (e.g. a famous bakery, a mystical sage, a biker etc) and also from the kind of activities that the space would promote (e.g. poetry reading, music performances, movie screenings, photography etc)

Kali Billi logo

 

 

 

 

 

 

 

 

 

Kali Billi (=Black Cat) is a new technology/digital/UI oriented company based in New Delhi, India. The name is inspired from the association of black cats with superstition and magic in various cultures. Hiding the letters within the form of a “magically appearing” black cat works on the same notion of surprise and delight that the company seeks to create with its products.

Just in: new helmet design!

It’s a new year and that means it’s time for a new helmet. The first experiment with a polycarbonate helmet meant that I could only use water-based colors since thinner based paints could affect the integrity of the helmet. Used pearlized airbrush colors with brushes that gave that unique shimmering effect- seen best in the bright sun. Coated with a gloss urethane coat. The next project will be full airbrushing but without stencils-the feel of a freehand is too much to give up! The orange not only highlights my brand color but suitably matches my latest bike- a KTM!

Forest Essentials Repackaging

Forest Essentials makes premium Ayurvedic beauty products and it needed to reposition itself in a fast growing segment. The redesign concept was inspired by the exquisite tradition of  miniature art of India that was patronized by royal Mughal & Rajput families. Ingredients were illustrated individually by hand and were assigned specific colors that helped in shelf placement & product recognition. The direction was a big step away from the generic and kitschy pattern-based designs to a more focused and integrated approach. While I did the concept & design, the illustrations were done by the talented Manav Sachdev.

Welcome to 2012!

Everyone says that 2012 will see the end of the world. I feel that it will only be the end of everything old & stale and bring with it, a fresh new beginning as ushered in by the Chinese year of the Dragon. So, don’t worry yourself sick, a new dawn is here! Welcome to 2012, the best year ever!

Win! Rodeo 2.0 boots becomes Judges Pick in competition


The contender: Rodeo 2.0, a shoe created for an online contest becomes one of the 5 favorite picks. Not bad for a graphic designer, eh? See here

 

 

 

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