Museumoto is a museum for motorcycles and motorcycle culture. A comprehensive identity system and a brand book were devised for this museum. In the logo, the more traditional spokes exist in a modern rendition that evokes nostalgia while looking towards the future- everything about the logo highlights movement.
There is attention to every little detail- the brandbook is the size of an average motorcycle owner’s manual; the application of the logo and visual language throughout the museum; the colors to supplement the main identity; the merchandise; etc- everything has been well thought out and ready to go to press!
Before coming up with the final logo, obviously there had been a large scale exploration that began with the stereotypical classical imagery that the museum aims to move away from. The naming exercise was intense and finally it was derived from the shortened names for museum and motorcycles used rarely in common parlance- museu and moto respectively.