My name means “love” and I love designing, illustrating and creating wonderful visual and interactive solutions for people. I also love animals and motorcycling- a lot!
I indulge in design that is atypical, stands out, fights cliches, tells great stories- all of which helps brands to grow and stand apart. I have always loved helping out social causes to bring a positive change in the world and this is what I exclusively do now.
I have been a Designer & Art Director for more than seven years now while I have been in illustration for more than that! I have experience working in small studios, big agencies or for individuals in New Delhi and in New York, with clients all across the world. I also have experience riding a motorcycle at 15,000 feet in the Himalayas through knee deep water and beautiful landscapes.
I have been working hard, experimenting and am actively engaged in bringing positive change.
For many years now.
Why work with me?
Many big brands and non-profits have loved my work.
And part of it is who I am. Here’s a brief account of my professional life-
Extensive experience in two countries, leading teams in creative & successful projects, pursuing acclaimed interactive digital experiments and getting work exhibited.
Art Direction,Team-building, Agile Project Management, Strategy + Concept, Advertising, Story-boarding, Branding, Print + Packaging, User Interface/ User Experience, Adobe Creative Suite, OminGraffle, WordPress, Keynote, Illustration
Parsons The New School of Design
NY/DC/New Delhi (Current) | UX/Graphic Designer/Art Director
Branding, packaging, web, mobile, pro bono work for non-profits, charities & artist groups, special illustration projects and experimental/collaborative work.
Bartley & Dick
New York, 2016 | Art Director
Strategy, branding, web and advertising solutions for a variety of clients like EPIX, AMC, Optimus Health Care, International Delights etc.
New York, 2013-2016 | Senior Designer
Managing a team of designers & clients and working with the marketing department to come up with creative & award-winning marketing+branding solutions for clients like HBO, Loacker, SONY etc. Design & website support for a online subscription box business.
Jamura Design Lab
New Delhi, Spring–summer 2012 | UX/Graphic Designer
Primary focus on web, digital and UX design. Work included branding, packaging, UI, UX, web design, web management software and innovative interactive digital interfaces.
Green Goose Design
New Delhi, 2010–11 | Creative Head/Graphic Designer
Led a small team of designers in award-winning branding, packaging, digital and storyboarding projects for clients and event support to a PR team.
New Delhi 2009–10 | Creative Supervisor (Art)
Led the complete revamp of the mainstream communication (print, tv,digital) for Pepsi in India– art-directing photo/video shoots with celebrities, managing team of designers and constant client interaction.
Stark Design NY,
NY/New Delhi 2007-08 | Design Internships
Worked on many client projects including logo design, layouts for brochures and marketing material, website designs and illustrations. Clients included AT&T, John Deere, Tower Elevators, Phoenix Asset Management, Golden Halal Foods, Hidesign etc.
National Council for Education Research and Training/NCERT
New Delhi Fall 2006 | Freelance Illustrator
Made illustrations for an English school textbook
New Delhi 2006-07 | Illustrator
Illustrated school textbooks, movie storyboards, movie graphics, CD jackets
2014–15: GDUSA 2014 & 2015 Designer- Best in Direct mail (HBO)
2013–14: Participant in group exhibition for SEE|ME International Artists Exhibition 2013–14 – work projected on the LIC building in Long Island City (2013) & in Times Square (2014)
2013: AdAge SAMMY Award 2013 Designer- for Sony PS4 ad
2012: One of 50 finalists for a global Windows App contest
2011: Judges pick in a shoe design contest for Wrangler
2010: Declared as 1 of 10 Best Designers from India on Blog of Francesco Mugnai
2009: EELC logo featured on Logo Revue
2006: Poster Competition,”Masculinities: A South Asian Traveling Seminar 2006″ Special Prize
2003: Hindustan Times Generation Now-The Mood, All India Essay Writing Competition, First Prize
UMA India/TMC (Current)
Promotional design work
Jeevashram Foundation, Animal shelter (2009-current)
Volunteer activities + designing calendars, t-shirts etc for promotional activities
Jawaharlal Nehru University
Self X Social Art Exhibition (Feb-April 2005)
Curated by Geeta Kapur.
Researched on artist and designed event collateral