My name means “love” and I love designing, illustrating and creating wonderful visual and interactive solutions for people. I also love animals and motorcycling- a lot!
I indulge in design that is atypical, stands out, fights cliches, tells great stories- all of which helps brands to grow and stand apart. I have always loved helping out social causes to bring a positive change in the world and this is what I exclusively do now.
I have been a Designer & Art Director for 13 years now while I have been in illustration for more than that! I have experience working in small studios, big agencies or for individuals in New Delhi and in New York, with clients all across the world. I also have experience riding motorcycles across the world- from the Himalayas at 15,000 feet to the entire span of the American northeast to the beautiful mountains of Southern France to the beautiful beaches of Baja.
If you want to see everything that I do, please visit my design blog at or my Behance page. If you want to read about my motorcycle trip, visit this blog.
I have been working hard, experimenting and am actively engaged in bringing positive change.
For many years now.
Why work with me?
Many big brands and non-profits have loved my work.
And part of it is who I am. Here’s a brief account of my professional life-
Extensive experience in two countries, leading teams in creative & successful projects, pursuing acclaimed interactive digital experiments and getting work exhibited.
SKILLS
Art Direction,Team-building, Agile Project Management, Strategy + Concept, Advertising, Story-boarding, Branding, Print + Packaging, User Interface/ User Experience, Adobe Creative Suite, OminGraffle, WordPress, Keynote, Illustration
EDUCATION
Parsons The New School of Design
EXPERIENCE
Freelance
I have worked across India and the US as an Art Director, visual strategist, UX+UI designer, Graphic Designer and illustrator for branding, packaging, web, mobile, pro bono work for non-profits, charities & artist groups, special illustration projects and experimental/collaborative work.
Studios
Between 2009 and 2016, I have worked full-time in many studios and agencies in New York and New Delhi. These include senior level roles at Bartley & Dick and PM+Co in New York and Jamura Design Lab, Green Goose Design and JWT in New Delhi. The work was varied and included strategy, branding, packaging, web, UI, UX, social media, illustration, story-boarding, art-directing photo/video shoots and leading some very talented teams.
Now, I use all my skills and experience to work with Environmental Defense Fund to promote a brighter future for planet earth and for all those inhabit it.
Internships
In my early years, I gained real world experience in some great studios in India and New York like Fisheye Design, Stark Design and Interbrand where I worked on many client projects including logo design, layouts for brochures and marketing material, website designs and illustrations.
Illustrator
I have been illustrator since 2006 with work done for school textbooks, movie storyboards, movie graphics, album covers, editorial pieces, magazines, helmets and more.
HONORS
2014–15: GDUSA 2014 & 2015 Designer- Best in Direct mail (HBO)
2013–14: Participant in group exhibition for SEE|ME International Artists Exhibition 2013–14 – work projected on the LIC building in Long Island City (2013) & in Times Square (2014)
2013: AdAge SAMMY Award 2013 Designer- for Sony PS4 ad
2012: One of 50 finalists for a global Windows App contest
2011: Judges pick in a shoe design contest for Wrangler
2010: Declared as 1 of 10 Best Designers from India on Blog of Francesco Mugnai
2009: EELC logo featured on Logo Revue
2006: Poster Competition,”Masculinities: A South Asian Traveling Seminar 2006″ Special Prize
2003: Hindustan Times Generation Now-The Mood, All India Essay Writing Competition, First Prize
ACTIVITIES
UMA India/TMC (Current)
Graphic Designer
Promotional design work
Jeevashram Foundation, Animal shelter (2009-current)
Volunteer/Graphic Designer
Volunteer activities + designing calendars, t-shirts etc for promotional activities
Jawaharlal Nehru University
Self X Social Art Exhibition (Feb-April 2005)
Curated by Geeta Kapur.
Researched on artist and designed event collateral
Let’s talk! Drop me a line