My name means “love” and I love designing, illustrating and creating wonderful visual and interactive solutions for people. I also love animals and motorcycling- a lot!
I indulge in design that is atypical, stands out, fights cliches, tells great stories- all of which helps brands to grow and stand apart. I have always loved helping out social causes to bring a positive change in the world and this is what I exclusively do now.
I have been a Designer & Art Director for 13 years now while I have been in illustration for more than that! I have experience working in small studios, big agencies or for individuals in New Delhi and in New York, with clients all across the world. I also have experience riding motorcycles across the world- from the Himalayas at 15,000 feet to the entire span of the American northeast to the beautiful mountains of Southern France to the beautiful beaches of Baja.
I have been working hard, experimenting and am actively engaged in bringing positive change.
For many years now.
Why work with me?
Many big brands and non-profits have loved my work.
And part of it is who I am. Here’s a brief account of my professional life-
Extensive experience in two countries, leading teams in creative & successful projects, pursuing acclaimed interactive digital experiments and getting work exhibited.
Art Direction,Team-building, Agile Project Management, Strategy + Concept, Advertising, Story-boarding, Branding, Print + Packaging, User Interface/ User Experience, Adobe Creative Suite, OminGraffle, WordPress, Keynote, Illustration
Parsons The New School of Design
I have worked across India and the US as an Art Director, visual strategist, UX+UI designer, Graphic Designer and illustrator for branding, packaging, web, mobile, pro bono work for non-profits, charities & artist groups, special illustration projects and experimental/collaborative work.
Between 2009 and 2016, I have worked full-time in many studios and agencies in New York and New Delhi. These include senior level roles at Bartley & Dick and PM+Co in New York and Jamura Design Lab, Green Goose Design and JWT in New Delhi. The work was varied and included strategy, branding, packaging, web, UI, UX, social media, illustration, story-boarding, art-directing photo/video shoots and leading some very talented teams.
Now, I use all my skills and experience to work with Environmental Defense Fund to promote a brighter future for planet earth and for all those inhabit it.
In my early years, I gained real world experience in some great studios in India and New York like Fisheye Design, Stark Design and Interbrand where I worked on many client projects including logo design, layouts for brochures and marketing material, website designs and illustrations.
I have been illustrator since 2006 with work done for school textbooks, movie storyboards, movie graphics, album covers, editorial pieces, magazines, helmets and more.
2014–15: GDUSA 2014 & 2015 Designer- Best in Direct mail (HBO)
2013–14: Participant in group exhibition for SEE|ME International Artists Exhibition 2013–14 – work projected on the LIC building in Long Island City (2013) & in Times Square (2014)
2013: AdAge SAMMY Award 2013 Designer- for Sony PS4 ad
2012: One of 50 finalists for a global Windows App contest
2011: Judges pick in a shoe design contest for Wrangler
2010: Declared as 1 of 10 Best Designers from India on Blog of Francesco Mugnai
2009: EELC logo featured on Logo Revue
2006: Poster Competition,”Masculinities: A South Asian Traveling Seminar 2006″ Special Prize
2003: Hindustan Times Generation Now-The Mood, All India Essay Writing Competition, First Prize
UMA India/TMC (Current)
Promotional design work
Jeevashram Foundation, Animal shelter (2009-current)
Volunteer activities + designing calendars, t-shirts etc for promotional activities
Jawaharlal Nehru University
Self X Social Art Exhibition (Feb-April 2005)
Curated by Geeta Kapur.
Researched on artist and designed event collateral