My name means “love” and I love designing, illustrating and creating wonderful visual and interactive solutions for people. I also love animals and motorcycling- a lot!

I indulge in design that is atypical, stands out, fights cliches, tells great stories- all of which helps brands to grow and stand apart. I have always loved helping out social causes to bring a positive change in the world and this is what I exclusively do now.

I have been a Designer & Art Director for more than seven years now while I have been in illustration for more than that! I have experience working in small studios, big agencies or for individuals in New Delhi and in New York, with clients all across the world. I also have experience riding a motorcycle at 15,000 feet in the Himalayas through knee deep water and beautiful landscapes.

If you want to see everything that I do, please visit my design blog at or my Behance page. If you want to read about my motorcycle trip, visit this blog.

I have been working hard, experimenting and am actively engaged in bringing positive change.

For many years now.

EXPERIENCED

7+ years of creating successful work, acclaimed interactive digital experiments, supporting worthy causes and getting work exhibited- all across the world. Big agencies, small studios, start-ups, non-profits- I have done it all!

SKILLED

Art direction, Branding, Strategy, Packaging, Typography, UX, UI, Mobile, Advertising, Email design, Presentations, Illustration, Story-boarding, Data Visualization, Adobe Creative Suite, WordPress, OminGraffle, AGILE, e-commerce, Traditional media and continuously growing my skills.

FOR GOOD

Continuous engagement and active support of animal, environmental and social causes. There are plenty of causes that need all the help that they can get- and I have always helped using my skills to get the word out for these causes.

Why work with me?

Many big brands and non-profits have loved my work.

pepsi
hbo
winphone
loacker
FE
tmc
bipaf
jeeva2

And part of it is who I am. Here’s a brief account of my professional life-

Extensive experience  in two countries, leading teams in creative & successful projects, pursuing acclaimed interactive digital experiments and getting work exhibited.

SKILLS

Art Direction,Team-building, Agile Project Management, Strategy + Concept, Advertising, Story-boarding, Branding, Print + Packaging, User Interface/ User Experience, Adobe Creative Suite, OminGraffle, WordPress, Keynote, Illustration

EDUCATION

Parsons The New School of Design

EXPERIENCE

FREELANCE  
NY/DC/New Delhi (Current)  | UX/Graphic Designer/Art Director
Branding, packaging, web, mobile, pro bono work for non-profits, charities & artist groups, special illustration projects and experimental/collaborative work.

Bartley & Dick
New York, 2016 | Art Director
Strategy, branding, web and advertising solutions for a variety of clients like EPIX, AMC, Optimus Health Care, International Delights etc.

PM+Co
New York, 2013-2016 | Senior Designer
Managing a team of designers & clients and working with the marketing department to come up with creative & award-winning marketing+branding solutions for clients like HBO, Loacker, SONY etc. Design & website support for a online subscription box business.

Jamura Design Lab
New Delhi, Spring–summer 2012 | UX/Graphic Designer
Primary focus on web, digital and UX design. Work included branding, packaging, UI, UX, web design, web management software and innovative interactive digital interfaces.

Green Goose Design
New Delhi, 2010–11 | Creative Head/Graphic Designer
Led a small team of designers in award-winning branding, packaging, digital and storyboarding projects for clients and event support to a PR team.

JWT DELHI
New Delhi 2009–10 | Creative Supervisor (Art)
Led the complete revamp of the mainstream communication (print, tv,digital) for Pepsi in India– art-directing photo/video shoots with celebrities, managing team of designers and constant client interaction.

Interbrand NY,
Stark Design NY,
Fisheye Design 

NY/New Delhi 2007-08 | Design Internships
Worked on many client projects including logo design, layouts for brochures and marketing material, website designs and illustrations. Clients included AT&T, John Deere, Tower Elevators, Phoenix Asset Management, Golden Halal Foods, Hidesign etc.

National Council for Education Research and Training/NCERT
New Delhi Fall 2006 | Freelance Illustrator
Made illustrations for an English school textbook

Various 
New Delhi 2006-07 | Illustrator
Illustrated school textbooks, movie storyboards, movie graphics, CD jackets

HONORS

2014–15: GDUSA 2014 & 2015 Designer- Best in Direct mail (HBO)

2013–14: Participant in group exhibition for SEE|ME International Artists Exhibition 2013–14 – work projected on the LIC building in Long Island City (2013) & in Times Square (2014)

2013: AdAge SAMMY Award 2013 Designer- for Sony PS4 ad

2012: One of 50 finalists for a global Windows App contest

2011: Judges pick in a shoe design contest for Wrangler

2010: Declared as 1 of 10 Best Designers from India on Blog of Francesco Mugnai

2009: EELC logo featured on Logo Revue

2006: Poster Competition,”Masculinities: A South Asian Traveling Seminar 2006″ Special Prize

2003: Hindustan Times Generation Now-The Mood, All India Essay Writing Competition, First Prize

ACTIVITIES

UMA India/TMC (Current)
Graphic Designer
Promotional design work

Jeevashram Foundation, Animal shelter (2009-current)
Volunteer/Graphic Designer
Volunteer activities + designing calendars, t-shirts etc for promotional activities

Jawaharlal Nehru University
Self X Social Art Exhibition (Feb-April 2005)
Curated by Geeta Kapur.
Researched on artist and designed event collateral

Download the resume here.

Let’s talk! Drop me a line