Rock A Bella, is a boutique promoting a “bohemian-chic” fashion sensibility of the owner. Accordingly, the entire branding is a mix of feminine, vintage, mildly whimsical and a bit ‘edgy’. The exercise includes package design, indulgent illustrations and quirky combinations to bring the whole brand alive.
Forest Essentials makes premium Ayurvedic beauty products and it needed to reposition itself in a fast growing segment. The redesign concept was inspired by the exquisite tradition of Mughal miniature art of India. Ingredients were illustrated individually by hand and were assigned specific colors that helped in shelf placement & product recognition. While I did […]