The India Shelter Finance Corporation (ISFC) is a new micro finance company in India that provides loans to people from the unorganized sector of the Indian economy. The loans are for building new homes or extending their existing ones. What makes communicating to them more challenging is that most of them are illiterate or barely educated. The brief was simple- it had to communicate to this section of professionals that this was a company that gives loans to make houses and all promotional material had to ingrain this idea in as little time as possible.

The logo is simple & direct with instant recall. All promotions depend on very few words, simple layout and to-the-point marketing. Building brand recognition compliments the process of building trust among the people with their services.
(Some photographs are for representational purposes only)