Anjellic Delights

 

 

 

 

 

 

 

 
A logo for a pastry shop. A fat little dough devil holding the essential tool of any bakery- the whisk- is a playful touch. It refers to how sinful the baked goods are- as if the devil himself is making these to tempt people into submission. Customized type evoking icing-typography complements the dough-devil to give a friendly look to the entire logo.

Just in: new helmet design!

It’s a new year and that means it’s time for a new helmet. The first experiment with a polycarbonate helmet meant that I could only use water-based colors since thinner based paints could affect the integrity of the helmet. Used pearlized airbrush colors with brushes that gave that unique shimmering effect- seen best in the bright sun. Coated with a gloss urethane coat. The next project will be full airbrushing but without stencils-the feel of a freehand is too much to give up! The orange not only highlights my brand color but suitably matches my latest bike- a KTM!

Win! Rodeo 2.0 boots becomes Judges Pick in competition


The contender: Rodeo 2.0, a shoe created for an online contest becomes one of the 5 favorite picks. Not bad for a graphic designer, eh? See here

 

 

 

The Maids’ Company launches!

The Maids’ Company is a philanthropic firm with a not-for-profit business model- it provides professional housekeeping services while empowering and bringing dignity to domestic workers. It needed an identity and visual communication that spoke to a relatively younger professional audience but was direct and effective at the same time. I refined a rough draft of the logo and designed stationery, brochures, posters and a website.
See here: http://themaidscompany.com/

Book cover design

Book cover for a diet book by a well-known Indian author/dietitian. The book was about healthy eating with “everyday foods”. The aim was to use a distinctive style to make it stand out in any book shelf in a crowd of diet books.

 

 

 

Shoe concept

 

Shoes designed for Wrangler that takes inspiration from the classic sneaker style with a contemporary twist to it. Modern materials adorn the entire shoe- waterproof kevlar-reinforced fabric, anti-microbial interiors, unique collar system to transform the shoe between a mid-ankle and low-ankle- while upping the fashion quotient with its unique style.

Website of Nanda Das, Hyperrealist Artist

Nanda Das is a artist from Mumbai, India. He indulges in art that can be best described as “hyper real”.  He paints on canvas with the level of detail as in a photograph. Recently launched, the website is designed to give maximum focus to his paintings, as if hung in a gallery. Three column grid, full page previews and subscription to feeds are available. WordPress helped a lot which took care of SEO and easy updating of the information.
Please visit http://nandadas.in/ to experience Nanda’s art.

Display Box Concept

This display box is designed to carry 40 sample packets of a substantial trial size. A finalist in a packaging competition, this design of display box solves four problems:

1. Size: It is small enough to fit on a bar/restaurant counter without bring an obstruction
2. Visibility: Despite it’s small size, the availability of lot of space for branding and the podium shape itself makes this box highly visible to the targeted consumers
3. Portability: It can be folded into flat packages and transported in large numbers
4. Construction:  The design can be die-cut from long sheets of paper by placing the design in repeat reducing wastage. It also eliminates the need for adhesives to keep the box together making it eco-friendly.

Logo design for fashion designer

Logo for Indian fashion designer Abhishek Gupta. The mark is inspired from the designer’s work which consists of a lot of handwork and traditional Indian weaving techniques mixed with modern designs. Also serving as inspiration is the interior of the store that is replete with a lot of fine line work of metal exuding a minimal and classy look. The interwoven letters of the modified typeface stands apart in the crowd of straight, untouched and uppercase type-based fashion labels.

ISFC Branding

The India Shelter Finance Corporation (ISFC) is a fairly new micro finance company in India. Their main aim is to provide loans to people from the unorganized sector of the Indian economy (which is fairly large). The loans were to help them build new homes for themselves or extend their existing homes with new constructions.

The unique feature of this sector is that most of the people do not have formal papers of employment or a regular paycheck even though they may be engaged in some profession or the other. What makes communicating to them more challenging is that most of them are illiterate or barely educated. They do not usually read newspapers and most of the alphabet that they can read is their own vernacular or Latin numbers. The brief given to Green Goose Design for the branding was simple- it had to communicate to this section of professionals that this was a company that gives loans to make houses and all promotional material had to ingrain this idea in as little time as possible.

The bricks placed on top of each other in an ascending order denotes the act of constructing, giving the whole logo dynamism while keeping it recognizable and familiar. The red dot signifies the “bindi” that most Indian women wear, hinting at the power of the Indian woman in the house in making decisions regarding loans and other money matters. The Hindi version of the logo is referred to as the “customer facing identity” and is the logo that is mostly used for all promotional purposes. All promotions depend on very few words, simple layout and to-the-point marketing. Building brand recognition compliments the process of building trust among the people with their services.

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