BlueLotus Strategy Consulting branding

BlueLotus Strategy Consulting is a new consulting firm in India. It’s main USP is consultation services with the added expertise of technology. The logo unit emphasizes the idea of digital technology and this unique “package” by using a three-dimensional box made out of dots while the lotus (signifier of  knowledge and growth, auspicious in Indian culture) is represented as a modern simplified form that reflects the forward looking mindset of the company with strong roots to tradition.
In addition, the company created a suite of software products. The logos for these had to have a visual resemblance to the parent company’s logo. The logos were created using relevant & recognizable visual symbols.

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