Shout out to the Listserve- it’s all about happiness…

Today Listserve sent out my mail to 20,000+ subscribers all around the world. To those who made it till here, thank you for visiting! I hope my short mail inspired or hit a chord in your hearts about being free and truly happy. I started “exploring” with bicycles and the desire to see more and go further made me switch to motorcycles that took me far but ironically brought me closer to where I started from. Traveling happy (not your rushed, super-planned itineraries) is what I would encourage and I feel there is nothing better than a motorcycle. Riding everyday to work has always been therapeutic that takes away any tiredness or stress from work. I would strongly suggest that you try it too- considering, in a car even I am more prone to have road rage! At least one research has also proven that motorcyclists actually reach a “different level” when they are riding.

So what am I really trying to say? I am just saying that achieving happiness is pretty simple. People often confuse happiness with winning, owning or mastering things but once you ride, your feelings are like that of your ten-year old self riding a bicycle around the neighborhood- pure, free, simple and blissful. There are many ways to get there but this is the way I have found. A clutter-free, uncomplicated and a highly simplified way.

I invite you to ask me anything you like- about the motorcycle trip, about my work, about riding together in NYC- anything at all. And I would love to hear your stories of how you found your happiness. Thank you again for reading and remember, happiness is simple. 🙂

The link to the post is here: http://thelistserveblog.blogspot.com/2013/06/one-motorcycle-trip.html  and here: http://www.servethelist.com/2013/06/17/one-motorcycle-trip/

The blog of the motorcycle trip mentioned in the email is here: http://thepointistotravel.blogspot.com/ 

 

Just in: new helmet design!

It’s a new year and that means it’s time for a new helmet. The first experiment with a polycarbonate helmet meant that I could only use water-based colors since thinner based paints could affect the integrity of the helmet. Used pearlized airbrush colors with brushes that gave that unique shimmering effect- seen best in the bright sun. Coated with a gloss urethane coat. The next project will be full airbrushing but without stencils-the feel of a freehand is too much to give up! The orange not only highlights my brand color but suitably matches my latest bike- a KTM!

Helmet art

I am an avid motorcyclist but definitely no Hell’s Angel. Illustrating helmets is one of the few steps that made me come back to graphic design. The graphics for each helmet graphic reflect the personal preferences, beliefs and attitudes of each rider. All helmets are hand-painted with enamels. I am constantly working at new designs and you can get yours painted on request.

Museumoto Motorcycle Museum branding

Museumoto is a museum for motorcycles and motorcycle culture. A comprehensive identity system and a brand book were devised for this museum. In the logo, the more traditional spokes exist in a modern rendition that evokes nostalgia while looking towards the future- everything about the logo highlights movement.

There is attention to every little detail- the brandbook is the size of an average motorcycle owner’s manual; the application of the logo and visual language throughout the museum; the colors to supplement the main identity; the merchandise; etc- everything has been well thought out and ready to go to press!

Before coming up with the final logo, obviously there had been a large scale exploration that began with the stereotypical classical imagery that the museum aims to move away from. The naming exercise was intense and finally it was derived from the shortened names for museum and motorcycles used rarely in common parlance- museu and moto respectively.

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