These graphic illustrations were developed for a upcoming mall in Mumbai that is billed as the largest mall in India till date. Working with VADS, a interior design firm designing the way-finding signage, I developed a distinct visual language for each of the 7 atriums within the mall.In this concept, the atriums would be based […]
Design Collab is born out of the collaboration of two design studios in India. The service of this studio extends to architecture, interior, master planning and landscape. I reworked on the logo to make the “collaboration” aspect come out more with the addition of the ‘+’ in the infinity symbol. In the branding system, every […]
A conceptual branding project for the 2016 Olympics to be hypothetically held in the city of Madrid, Spain (unfortunately, Spain lost the bid). Special event icons and a unique three-in-one poster were part of the collateral developed for the event. The inspiration of the main logo came from the virility and strength associated with bullfighting (without glorifying […]
Custom typography & concept for a healthy-eating book.
Bakery logo playing on the name of the owner and her sinfully sweet creations.
The Maids’ Company is a philanthropic organization that provides professional housekeeping services while empowering and bringing dignity to domestic workers. A identity and visual communication was created that spoke to a relatively younger professional audience but was direct and effective at the same time.
Rock A Bella, is a boutique promoting a “bohemian-chic” fashion sensibility of the owner. Accordingly, the entire branding is a mix of feminine, vintage, mildly whimsical and a bit ‘edgy’. The exercise includes package design, indulgent illustrations and quirky combinations to bring the whole brand alive.
Forest Essentials makes premium Ayurvedic beauty products and it needed to reposition itself in a fast growing segment. The redesign concept was inspired by the exquisite tradition of Mughal miniature art of India. Ingredients were illustrated individually by hand and were assigned specific colors that helped in shelf placement & product recognition. While I did […]
I am an avid motorcyclist but definitely no Hell’s Angel. Illustrating helmets is one of the few steps that made me come back to graphic design. The graphics for each helmet graphic reflect the personal preferences, beliefs and attitudes of each rider. All helmets are hand-painted with enamels. I am constantly working at new designs […]