The latest in design from me
The Forest Essentials project that was done between 2011 and 2012 has finally been published in thedieline! The massively talented Manav Sachdev deserves a big round of applause and I can give a pat on my own back too! 🙂 Good to see our work up there after such a long wait!
Check it out here: http://bit.ly/GDWqqp
Forest Essentials makes premium Ayurvedic beauty products and it needed to reposition itself in a fast growing segment. The redesign concept was inspired by the exquisite tradition of miniature art of India that was patronized by royal Mughal & Rajput families. Ingredients were illustrated individually by hand and were assigned specific colors that helped in shelf placement & product recognition. The direction was a big step away from the generic and kitschy pattern-based designs to a more focused and integrated approach. While I did the concept & design, the illustrations were done by the talented Manav Sachdev.
This display box is designed to carry 40 sample packets of a substantial trial size. A finalist in a packaging competition, this design of display box solves four problems:
1. Size: It is small enough to fit on a bar/restaurant counter without bring an obstruction
2. Visibility: Despite it’s small size, the availability of lot of space for branding and the podium shape itself makes this box highly visible to the targeted consumers
3. Portability: It can be folded into flat packages and transported in large numbers
4. Construction: The design can be die-cut from long sheets of paper by placing the design in repeat reducing wastage. It also eliminates the need for adhesives to keep the box together making it eco-friendly.
Rock A Bella launched in November 2010 in New Delhi. A boutique promoting bohemian chic fashion so the branding had to be feminine yet quirky- from the logo to the shopping bags to the bill book.
Rock A Bella, a new fashion boutique, catering to the fashionable ‘young’ women of New Delhi, opened up recently. Through Green Goose studio, I did the branding and all further applications. The store reflects the vision of its owner who has a taste for the vintage and the bohemian- chic with a bit of edge and mildly whimsical at the same time. The entire branding exercise included package design, indulgent illustrations and quirky combinations to bring the whole thing alive.
Collateral includes the usual suspects- business cards, letterheads, envelopes, folders, stickers, cd labels, cd covers, shopping bags, garment bags, hang tags, labels, coasters, bill-books, etc. Watch this space for update on more pictures and other related stuff.
Logo and packaging design for a new line of packaged meat products by market veterans Golden Platter aiming at a specific ethnic community. There were important considerations taken into account about what icons and colors would be acceptable and to not offend any cultural sensibilities with the design. Completed in March 2008 at Stark Design NY.
Packaging design for silk-screened t-shirts with dotted designs. It that had to address the issue of store display and ability to attract attention.These pyramids sit on their sides while the ‘base’ is actually what faces the customers. Retail features like the barcode are integrated into the design. Since the inspiration was from the “designed” tees, the box had to be something that stood out and evoked a sense of playful design. Smaller boxes were designed to carry buttons and other paraphernalia.
