My work to be projected on a New York skyscraper in a group exhibition!

Yes, its true- my work will be up for about 10 odd minutes, projected on a skyscraper in NYC this saturday at around 10:10 pm. For more details see here: https://www.see.me/rising

Please join me if you can!

Forest Essential work finally features in thedieline!

The Forest Essentials project that was done between 2011 and 2012 has finally been published in thedieline! The massively talented Manav Sachdev deserves a big round of applause and I can give a pat on my own back too! 🙂 Good to see our work up there after such a long wait!

Check it out here: http://bit.ly/GDWqqp 

 

IV Soldiers

 

 

 

 

 

 

 

 

IV Soldiers is a studio space in Brooklyn for performances, meetings, lectures and an archive for the artistic community. The logo had to have a sense of boldness and character without being intimidating. It had to evoke a forward movement and dynamism- a reflection of the type of experimental art the space seeks to promote.

The solution was a fluid shape with the negative spaces forming the actual letters in the Roman IV. The bigger blocks of color was  retained to allow for larger space to be used during promotions- where it could carry photos, illustrations of just type, keeping the nature of the logo very dynamic and organic. While the mnemonic evokes the spirit of experimentation, the stability and strength is highlighted by the bold type used for “Soldiers”- a sense of balance in attempting to bridge two worlds.

BlueLotus Strategy Consulting branding