Pepsi India’s new tag line for 2010 was “Youngistaan Ka Wow” (The Wow of ‘Youngistaan’, the proverbial land of the young). I used a palette of young, bright colors with big and bold typography, unprecedented for Pepsi in India. The same language has been carried into all applications including a interactive lookbook designed to outline […]
A conceptual branding project for the 2016 Olympics to be hypothetically held in the city of Madrid, Spain (unfortunately, Spain lost the bid). Special event icons and a unique three-in-one poster were part of the collateral developed for the event. The inspiration of the main logo came from the virility and strength associated with bullfighting (without glorifying […]
Loacker is an Italian cookie company that wanted to establish itself in the US market after officially launching and hired PM+Co as their agency on record. We partnered with social media specialists and event organizers to launch a 360 campaign. This included eye-catching graphics on the packaging, on-field promotions like brochures, door hangers, coffee cup sleeves, catalogs and big […]
Designed this award-winning look for HBO’s 2015 summer promotional campaign. Concentric circles are used to show the breadth and depth of HBO’s programing that not only changed the traditionally “dark” aesthetic of previous campaigns, it translated very well into digital and video. Deliverable included direct mail, ad slicks, free standing inserts, web banners and emails.