Pepsi India’s new tag line for 2010 was “Youngistaan Ka Wow” (The Wow of ‘Youngistaan’, the proverbial land of the young). I used a palette of young, bright colors with big and bold typography, unprecedented for Pepsi in India. The same language has been carried into all applications including a interactive lookbook designed to outline the new brand guidelines that continues to live on in 2015 even with the new logo.
![pepsi_ranbir_1-3](http://www.anuranjan.com/portfolio/wp-content/uploads/2015/11/pepsi_ranbir_1-3-1160x850.jpg)
![pepsi4](http://www.anuranjan.com/portfolio/wp-content/uploads/2015/02/pepsi4-1160x750.jpg)
![pepsi_dealers_lo](http://www.anuranjan.com/portfolio/wp-content/uploads/2015/02/pepsi_dealers_lo-1160x684.jpg)
![pepsi_eat](http://www.anuranjan.com/portfolio/wp-content/uploads/2015/02/pepsi_eat-1160x850.jpg)
![1160_0000_Pepsi-book1-2](http://www.anuranjan.com/portfolio/wp-content/uploads/2016/03/1160_0000_Pepsi-book1-2-1024x530-1160x600.jpg)
![1160_0000_Pepsi-book2](http://www.anuranjan.com/portfolio/wp-content/uploads/2016/03/1160_0000_Pepsi-book2-1024x530-1160x600.jpg)
![1160_0000_Pepsi-pins2](http://www.anuranjan.com/portfolio/wp-content/uploads/2016/03/1160_0000_Pepsi-pins2-1024x530-1160x600.jpg)
Client: Pepsi India | Agency: JWT Delhi