Last year (2013), in October, some of my work was shown in a group exhibition in Long Island City at the See|Me gallery. One of the works was projected on a building as well while the rest were shown on a screen inside the gallery.
On July 28th 2014, in a group exhibition, a few additional works were also displayed in Times Square in NYC!! The mall graphics was the centerpiece but also shown were the helmet graphics, the poster-postcards, the book cover and the acclaimed Forest Essentials packaging. The last one is a major one because a junior designer in India was falsely claiming this design to be her concept on Behance and despite being asked to take it down, she hasn’t. By showcasing this work on the world’s largest billboard, it has been affirmation of the hard work that I and Manav put into this project.
Yes, its true- my work will be up for about 10 odd minutes, projected on a skyscraper in NYC this saturday at around 10:10 pm. For more details see here: https://www.see.me/rising
Please join me if you can!
Urban Mahila & Mazdoor Alliance (UMA) is a membership based organisation of urban poor women workers in northern India. It provides services and solutions to improve the lives of its members in a productive and wholesome manner. s a non-governmental organization, it depends mostly on funding and needed a website to target potential investors and donors. The main aim was to highlight the work that they do in a professional manner.
The website had to stand because there are many similar organizations looking for sponsorship. The responsive design was worked around a content-management system using the best of WordPress and HTML. Nifty features include the use of parallax sliding, image scaling, in-page tabs and key-based navigation.
See more here
The Brooklyn International Performance Art Festival needed a new logo. They wanted to convert their old type-driven logo to something that expresses the main notion of performance art- “it is with a human body , expressing a concept through actions in space”. It had to be inspirational, new, confident, professional, and identifiable. It had to represent the massive growth of performance art in Brooklyn overflowing into a performance festival.
The solid letter “B” denotes the performance space and the burst suggests the sense of action and the energy that flows outward from within that space. It acquires the dynamism that performance art is imbued with. The new branding maintains a link with the older logo by using the latter’s color and the typographic family.
Design Collab is born out of the collaboration of two design studios in India. The service of this studio extends to architecture, interior, master planning and landscape. I reworked on the logo to make the “collaboration” aspect come out more with the addition of the ‘+’ in the infinity symbol. In the branding system, every discipline is color-coded for ease of use and sorting out files- this is established in the complete logo unit itself. Apart from the stationery, brochures and a unique portfolio have also been designed on the same lines.
The website is a wordpress template that has been heavily modified to suit the needs and the look of the branding. It is primarily white to keep the focus on the work. The same color system of the branding is carried out in the website as well. Check it out here: http://designcollab.in/
BlueLotus Strategy Consulting is a new consulting firm in India. It’s main USP is consultation services with the added expertise of technology. The logo unit emphasizes the idea of digital technology and this unique “package” by using a three-dimensional box made out of dots while the lotus (signifier of knowledge and growth, auspicious in Indian culture) is represented as a modern simplified form that reflects the forward looking mindset of the company with strong roots to tradition.
In addition, the company created a suite of software products. The logos for these had to have a visual resemblance to the parent company’s logo. The logos were created using relevant & recognizable visual symbols.
Kali Billi (=Black Cat) is a new technology/digital/UI oriented company based in New Delhi, India. The name is inspired from the association of black cats with superstition and magic in various cultures. Hiding the letters within the form of a “magically appearing” black cat works on the same notion of surprise and delight that the company seeks to create with its products.
Wedding card with the theme based on a comic book. The layout, graphics and typography mimic a graphic novel- all inspired from the superhero-themed photoshoot of the bride and groom- which was in itself based on how the two met by traveling all across the world. Elements of landscape are taken from Singapore, the venue of the wedding. A custom banner and logo unit were also created to be used in the collateral and other design elements of the wedding.
A logo for a pastry shop. A fat little dough devil holding the essential tool of any bakery- the whisk- is a playful touch. It refers to how sinful the baked goods are- as if the devil himself is making these to tempt people into submission. Customized type evoking icing-typography complements the dough-devil to give a friendly look to the entire logo.
Forest Essentials makes premium Ayurvedic beauty products and it needed to reposition itself in a fast growing segment. The redesign concept was inspired by the exquisite tradition of miniature art of India that was patronized by royal Mughal & Rajput families. Ingredients were illustrated individually by hand and were assigned specific colors that helped in shelf placement & product recognition. The direction was a big step away from the generic and kitschy pattern-based designs to a more focused and integrated approach. While I did the concept & design, the illustrations were done by the talented Manav Sachdev.
