These graphic illustrations were developed for a upcoming mall in Mumbai that is billed as the largest mall in India till date. Working with VADS, a interior design firm designing the way-finding signage, I developed a distinct visual language for each of the 7 atriums within the mall.In this concept, the atriums would be based […]
A conceptual branding project for the 2016 Olympics to be hypothetically held in the city of Madrid, Spain (unfortunately, Spain lost the bid). Special event icons and a unique three-in-one poster were part of the collateral developed for the event. The inspiration of the main logo came from the virility and strength associated with bullfighting (without glorifying […]