These graphic illustrations were developed for a upcoming mall in Mumbai that is billed as the largest mall in India till date. Working with VADS, a interior design firm designing the way-finding signage, I developed a distinct visual language for each of the 7 atriums within the mall.
In this concept, the atriums would be based on different themes related to Mumbai (e.g. Bollywood, the sea, cricket, monuments etc). The illustration style chosen was bold and distinct that would stand apart from all the other malls. Each atrium was color coded and every floor had a different visual related to the same theme. Apart from standing out, these distinct atriums become part of the way finding process for both, planners and visitors.