Win! Rodeo 2.0 boots becomes Judges Pick in competition
The contender: Rodeo 2.0, a shoe created for an online contest becomes one of the 5 favorite picks. Not bad for a graphic designer, eh? See here
Shoe concept
Shoes designed for Wrangler that takes inspiration from the classic sneaker style with a contemporary twist to it. Modern materials adorn the entire shoe- waterproof kevlar-reinforced fabric, anti-microbial interiors, unique collar system to transform the shoe between a mid-ankle and low-ankle- while upping the fashion quotient with its unique style.
Display Box Concept
This display box is designed to carry 40 sample packets of a substantial trial size. A finalist in a packaging competition, this design of display box solves four problems:
1. Size: It is small enough to fit on a bar/restaurant counter without bring an obstruction
2. Visibility: Despite it’s small size, the availability of lot of space for branding and the podium shape itself makes this box highly visible to the targeted consumers
3. Portability: It can be folded into flat packages and transported in large numbers
4. Construction: The design can be die-cut from long sheets of paper by placing the design in repeat reducing wastage. It also eliminates the need for adhesives to keep the box together making it eco-friendly.
Pyramid packaging for t-shirts
Packaging design for silk-screened t-shirts with dotted designs. It that had to address the issue of store display and ability to attract attention.These pyramids sit on their sides while the ‘base’ is actually what faces the customers. Retail features like the barcode are integrated into the design. Since the inspiration was from the “designed” tees, the box had to be something that stood out and evoked a sense of playful design. Smaller boxes were designed to carry buttons and other paraphernalia.
