Yes, its true- my work will be up for about 10 odd minutes, projected on a skyscraper in NYC this saturday at around 10:10 pm. For more details see here: https://www.see.me/rising
Please join me if you can!
iTokri is a store based in Pune, India. It is starting its online operations and has conceptualized a space called “69”- where people from different walks of life get together, interact and form a unique social network. The poster is illustrated in an “Indian” style, taking elements from local “landmarks” (e.g. a famous bakery, a mystical sage, a biker etc) and also from the kind of activities that the space would promote (e.g. poetry reading, music performances, movie screenings, photography etc)

Kali Billi (=Black Cat) is a new technology/digital/UI oriented company based in New Delhi, India. The name is inspired from the association of black cats with superstition and magic in various cultures. Hiding the letters within the form of a “magically appearing” black cat works on the same notion of surprise and delight that the company seeks to create with its products.
Wedding card with the theme based on a comic book. The layout, graphics and typography mimic a graphic novel- all inspired from the superhero-themed photoshoot of the bride and groom- which was in itself based on how the two met by traveling all across the world. Elements of landscape are taken from Singapore, the venue of the wedding. A custom banner and logo unit were also created to be used in the collateral and other design elements of the wedding.
It’s a new year and that means it’s time for a new helmet. The first experiment with a polycarbonate helmet meant that I could only use water-based colors since thinner based paints could affect the integrity of the helmet. Used pearlized airbrush colors with brushes that gave that unique shimmering effect- seen best in the bright sun. Coated with a gloss urethane coat. The next project will be full airbrushing but without stencils-the feel of a freehand is too much to give up! The orange not only highlights my brand color but suitably matches my latest bike- a KTM!
Campaign concept for a e-waste recycling firm in India. The campaign was a B2B exercise to create awareness of the recycling services provided by Attero by highlighting the monumentality of the problem and possibilities borne out of it. Also important to highlight was the idea of recycling e-waste as a positive process rather than a “negative” or subtractive one.

For those who missed out, this is the year of the Rabbit- so have a jolly hopping time!
Self promotional postcards cut out of a poster talking about my ideas on branding. The poster cuts up into nine ready-to-mail postcards, each carrying a unique message about branding and corresponds to a related message on the other side (the face of the postcard). The illustration style is very unique and something that I had developed for AT&T while I was working at Interbrand- detailed yet minimal.
Printed with silk-screen and very limited pieces available on request.

A conceptual poster for the New York Halloween Parade. The main theme was about how New Yorkers leave their inhibitions at home and bring out their “wild” side during the famous Halloween parade. The wild ‘beast’ emerging out of a man in a suit stresses this point. On closer look, the man’s silhouette is actually the skyline of the city that exists along the route of the parade. The beast is metaphor for several things including the historical implications of how the event had begun as an artist’s parade that developed into a parade celebrating alternate sexuality and which had later degenerated into a commercial marketing exercise.
Hand-drawn illustration and type, and printed with silk-screen, every print is different with limited prints still available on request.
I have been an illustrator for many years and have and continue to dabble with different styles. Presented here are sketches done for college publications, national level school textbooks, storyboards, movie frames, posters etc. I always try and bring in a sense of the organic in my illustrations and combine them with my designs whenever relevant.
