BIPAF logo

bipaf_logo

 

 

 

 

 

 

 

 

The Brooklyn International Performance Art Festival needed a new logo. They wanted to convert their old type-driven logo to something that expresses the main notion of performance art- “it is with a human body , expressing a concept through actions in space”. It had to be  inspirational, new, confident, professional, and identifiable. It had to represent the massive growth of performance art in Brooklyn overflowing into a performance festival.

The solid letter “B” denotes the performance space and the burst suggests the sense of action and the energy that flows outward from within that space. It acquires the dynamism that performance art is imbued with. The new branding maintains a link with the older logo by using the latter’s color and the typographic family.

Logo design for fashion designer

Logo for Indian fashion designer Abhishek Gupta. The mark is inspired from the designer’s work which consists of a lot of handwork and traditional Indian weaving techniques mixed with modern designs. Also serving as inspiration is the interior of the store that is replete with a lot of fine line work of metal exuding a minimal and classy look. The interwoven letters of the modified typeface stands apart in the crowd of straight, untouched and uppercase type-based fashion labels.

ISFC Branding