UMA India website

Urban Mahila & Mazdoor Alliance (UMA) is a membership based organisation of urban poor women workers in northern India. It provides services and solutions to improve the lives of its members in a productive and wholesome manner. s a non-governmental organization, it depends mostly on funding and needed a website to target potential investors and donors. The main aim was to highlight the work that they do in a professional manner.

The website had to stand because there are many similar organizations looking for sponsorship. The responsive design was worked around a content-management system using the best of WordPress and HTML. Nifty features include the use of parallax sliding, image scaling, in-page tabs and key-based navigation.

See more here

CuraSquare community website

CuraSquare is a online space to connect creatives from different disciplines with a primary focus on film makers. It has been conceived as a website where the members will share articles, connect with each other, post jobs/events and use it as a general resource related to their fields. The content is user-generated- which means that the posts that show up are from the members of the website- not just from the administrators. The design had to look like a proper magazine-type website and not like a web forum. This made it imperative to use WordPress as the base for the CMS.

A wordpress template was used and modified heavily. Apart from a new  color scheme and menus, other modifications include changing layouts of pages, setting up registration forms, options for login, options for comments, options to link videos, building profiles, communicating with other users, setting up mailboxes and posting events among others.

Check it out here

BIPAF logo

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The Brooklyn International Performance Art Festival needed a new logo. They wanted to convert their old type-driven logo to something that expresses the main notion of performance art- “it is with a human body , expressing a concept through actions in space”. It had to be  inspirational, new, confident, professional, and identifiable. It had to represent the massive growth of performance art in Brooklyn overflowing into a performance festival.

The solid letter “B” denotes the performance space and the burst suggests the sense of action and the energy that flows outward from within that space. It acquires the dynamism that performance art is imbued with. The new branding maintains a link with the older logo by using the latter’s color and the typographic family.

Hello 2013!


So, we did survive 2012 and have a lot to look forward to in 2013.  May the new year continue to see us ask questions, pursue the truth and spread the love around. Happy New Year!

IV Soldiers

 

 

 

 

 

 

 

 

IV Soldiers is a studio space in Brooklyn for performances, meetings, lectures and an archive for the artistic community. The logo had to have a sense of boldness and character without being intimidating. It had to evoke a forward movement and dynamism- a reflection of the type of experimental art the space seeks to promote.

The solution was a fluid shape with the negative spaces forming the actual letters in the Roman IV. The bigger blocks of color was  retained to allow for larger space to be used during promotions- where it could carry photos, illustrations of just type, keeping the nature of the logo very dynamic and organic. While the mnemonic evokes the spirit of experimentation, the stability and strength is highlighted by the bold type used for “Soldiers”- a sense of balance in attempting to bridge two worlds.

Design Collab branding + web design

 

Design Collab is born out of the collaboration of two design studios in India. The service of this studio extends to architecture, interior, master planning and landscape. I reworked on the logo to make the “collaboration” aspect come out more with the addition of the ‘+’ in the infinity symbol. In the branding system, every discipline is color-coded for ease of use and sorting out files- this is established in the complete logo unit itself. Apart from the stationery, brochures and a unique portfolio have also been designed on the same lines.

The website is a wordpress template that has been heavily modified to suit the needs and the look of the branding. It is primarily white to keep the focus on the work. The same color system of the branding is carried out in the website as well. Check it out here: http://designcollab.in/

BlueLotus Strategy Consulting branding

BlueLotus Strategy Consulting is a new consulting firm in India. It’s main USP is consultation services with the added expertise of technology. The logo unit emphasizes the idea of digital technology and this unique “package” by using a three-dimensional box made out of dots while the lotus (signifier of  knowledge and growth, auspicious in Indian culture) is represented as a modern simplified form that reflects the forward looking mindset of the company with strong roots to tradition.
In addition, the company created a suite of software products. The logos for these had to have a visual resemblance to the parent company’s logo. The logos were created using relevant & recognizable visual symbols.

iTokri Poster

iTokri is a store based in Pune, India. It is starting its online operations and has conceptualized a space called “69”- where people from different walks of life get together, interact and form a unique social network. The poster is illustrated in an “Indian” style, taking elements from local “landmarks” (e.g. a famous bakery, a mystical sage, a biker etc) and also from the kind of activities that the space would promote (e.g. poetry reading, music performances, movie screenings, photography etc)

Kali Billi logo

 

 

 

 

 

 

 

 

 

Kali Billi (=Black Cat) is a new technology/digital/UI oriented company based in New Delhi, India. The name is inspired from the association of black cats with superstition and magic in various cultures. Hiding the letters within the form of a “magically appearing” black cat works on the same notion of surprise and delight that the company seeks to create with its products.

Wedding card


Wedding card with the theme based on a comic book. The layout, graphics and typography mimic a graphic novel- all inspired from the superhero-themed photoshoot of the bride and groom- which was in itself based on how the two met by traveling all across the world. Elements of landscape are taken from Singapore, the venue of the wedding. A custom banner and logo unit were also created to be used in the collateral and other design elements of the wedding.

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